New from Ole Henriksen: EMPOWER Skincare

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Ole Henriksen has long been one of my favorite skincare companies.  Not only are their products effective, but they are a great value.  Truth Serum Vitamin C Collagen Booster is a must for everyone- if you haven’t tried it, go get it NOW.  Even my mom loves the Sheer Transformation moisturizer.  I have also recently began using the Pure Truth Melting Cleanser; since I started this website, I wear makeup a lot more (review found here).

I am SO excited about this new line!  EMPOWER is targeted toward those who are starting to experience the first signs of aging.  So many companies miss out on the large market of millennials who are at this stage- the only other line I can think of right off-hand in this price range is Dr. Brandt’s XYY.   If your skin is starting to be a bit more dull and dehydrated, this may be just what you need.


The new EMPOWER routine promises featherweight moisture and a powerful antioxidant boost.  Using innovative, nature-based Scandinavian ingredients, EMPOWER products tackle dehydration, fatigue, dullness, uneven skin tone, and loss of radiance while at the same time protecting it from free radicals.

The ingredients used are quite impressive:  antioxidant-rich Arctic Cloudberry fights free radical damage, Nordic Cotton delivers weightless hydration, and White Willow Bark gently resurfaces and exfoliates.

There are so many reasons I’m excited about EMPOWER- antioxidants are proven to be effective for anti-aging, and these products are chock full of them.  Also, with my skin being so temperamental from using tretinoin, I need a light weight moisturizer during the day.  To top it off, I’ve had great success with Ole Henriksen products, so EMPOWER seems very promising!

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