It Cosmetics Brow Power Universal Brow Pencil

I adore the look of well-groomed brows, but I don’t adore the time it takes to create them! I don’t mind spending time on priming, contouring, setting, and so forth. But, for the life me, I just don’t have the patience to do my brows!

Two of my past favorite brow pencils have been Benefit’s brow pencil and Anastasia’s Brow Wiz. I will still use these stand-by staples when I want to look more “done.” While I still like my brows to look “done” for special occasions (powder, wax, the whole shebang), I have long searched for a product that looks natural, is fast, and easy- basically suitable for every day wear. So, when I saw that It Cosmetics’ Brow Power pencil was supposed to be a universal shade, and the store had an excellent return policy, I took the bait. I’m SO glad I did!

Never have my brows been so easy! The Brow Wiz is double-ended, with the pencil at one end, and a spoolie at the other. The shade is odd, kind of a khaki-ish taupe, and it works perfect for me. The pencil is oval shaped, so a thinner or a broader line can be drawn. It’s also just waxy enough to tame my brows without being too thick. In the photo, I used the Brow Power on one brow, and did nothing with the other- you can definitely see that the result is truly natural. My only gripe is that I dropped the pencil, so the spoolie came out and I ended up having to glue it back in, but that is a truly minor issue. I use this on a daily basis and would not go anywhere without it. I even have a back-up on hand!

It Cosmetics Brow Power Universal Brow Pencil retails for $24.00 for 0.0056 oz.

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