Yep, that’s right, I’m officially obsessed with Juice Beauty. I’ll admit it- it’s quickly becoming one of my skincare loves!
But, there is one thing I take issue with- and I’ll try to explain… I loathe football, I mean I really, truly can’t stand it. I would rather chew on aluminum foil than watch football. Sometimes, someone who actually really likes football, or someone who plays football, references a famous nickelback, like they assume I just know who that person is. When I tell them I don’t have a clue who they’re talking about, it’s almost like they get offended. They’re completely shocked that I have no idea who Gisele Bundchen’s husband is.
Well, that’s how I felt the other day when I stopped by my friend’s salon. I was shocked. Why? Well, I was super excited about partnering with JuiceBeauty.com for a $200 giveaway (click here for deets), and of course, I mentioned this while I was there. They were like, “What’s Juice Beauty?” “What’s that?” “Is that something you’re selling?” “Is it made of juice?” And I was like, “Seriously…?!?! You’ve never heard of Juice Beauty? Do you know even know who Gwyneth Paltrow is?” Lol!
All I can think of is that we don’t have an Ulta or Whole Foods here. A friend who has heard of Juice Beauty’s skincare doesn’t live near an Ulta, and had no idea that Gwyneth Paltrow partnered with them do a cosmetic line. So, I figured, I should probably do some sort of post to introduce Juice Beauty to those who may not have heard of the brand.
I knew of Juice Beauty years ago, even before we started blogging, and before Gwyneth Paltrow entered the picture. I’ll admit, though, that I’m a skincare snob, and I shop the prestige side of Ulta, so I was always seeing it on the shelves.
But, I didn’t actually use anything from the brand until about two years ago. You see, Juice Beauty is known for their organic ingredients. I try to eat organic whenever possible so I’m getting the most nutrients. But, when it comes to skincare, my interest is mostly in anti-aging.
The organic brands I’d tried previously just weren’t effective for my needs, other than body soaps, etc. I tried some very nice products, but they didn’t contain the potent active, anti-aging ingredients I wanted. On one of our shopping trips, they tossed a few sample packets into our bag, including one from Juice Beauty. I really liked the way it felt, so I did a bit of research.
I found that Juice Beauty isn’t just something someone concocted in their kitchen (although I’ve tried some great homemade oil blends and creams). They actually have a chemist that formulates their products, which contain potent actives such as antioxidants, peptides, CoQ10, alphahydroxy acids, and the list goes on. Then, I noticed that an esthetician actually liked the brand, and recommends it to others. Whoa…. I was onto something special here!
Juice Beauty was founded by Karen Behnke, who developed an interest in personal care products when she became pregnant at the age of 40 with her first child. After experiencing the beginning signs of aging, along with hormonal changes, she sought healthy skincare solutions that would deliver results. Unfortunately, although skin absorbs more than 60% of what’s put on it, she had trouble finding healthy products that would work well (Juice Beauty, n.d.)
Years after having her second child, Karen launched Juice Beauty in 2005. Her goal was to create natural and organic formulas that perform as well as conventional products, without compromising luxury. Over the course of several years, Karen’s team worked with PhD chemists, physicians, and microbiologists to create revolutionary formulas (Juice Beauty, n.d.).
The results? Multiple clinical tests showed that Karen was right- formulas with an antioxidant vitamin-rich organic botanical juice base, instead of added water or petroleum products, combined with powerful skincare ingredients, could produce equal or better results than conventional formulations (Juice Beauty, n.d.).
In addition to using sustainable, organic, cruelty-free ingredients, another aspect of Juice Beauty that I appreciate is their social responsibility. Having worked in management for “Corporate America,” as well as completing grad school with a business degree, I appreciate corporate social responsibility.
Juice Beauty donates to the Breast Cancer Fund and EWG, as well as the human rights group Representation Project. By using products from Juice Beauty, you’re not only giving yourself the gift of beautiful skin, but you’re ensuring environmental sustainability, and helping humanitarian projects. It’s a win-win situation for all.
After being successful with skincare products, Gwyneth Paltrow partnered with Juice Beauty to become the creative director for the brand’s PHYTO-PIGMENTS cosmetics line. So far, I’ve been very pleased with the Juice Beauty products I’ve tried. Keep checking back as I’ll be introducing you to their products as I try them!
Juice Beauty (n.d.). About us. Juice Beauty. Retrieved March 21, 2017, from www.juicebeauty.com.
*Disclosure: This post contains affiliate links.